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Restive
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April fully booked· May — 2 slots open

We install the same system that's helped 10+ businesses generate 8M+ organic views and fill their pipelines with qualified inbound leads. Built on authentic storytelling — because in a feed full of generic content, your real story is the only thing no one can copy.

Trusted by The Strength Yard, Modern Wealth Academy, Crafterior, and more

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In just 1 year, across 10+ businesses we have delivered

0+organic views

Up to 0x

CPL savings

0%

Went viral

Up to 0x

Sales increase

And we're just getting started.

Brands we've helped build on social media

The Strength Yard

Fitness

Modern Wealth Academy

Financial Education

SimpleCivet

Streetwear

Crafterior

Interior Design

Loft4Paws

Pet Grooming

Ascension Profits

Financial Education

Gentleman Club

Nightlife

Angela Goh Property

Real Estate

Representatives

Daniel Heng

FA Recruitment

Representatives

The Strength Yard

Fitness

Modern Wealth Academy

Financial Education

SimpleCivet

Streetwear

Crafterior

Interior Design

Loft4Paws

Pet Grooming

Ascension Profits

Financial Education

Gentleman Club

Nightlife

Angela Goh Property

Real Estate

Representatives

Daniel Heng

FA Recruitment

Representatives

The broken system

You know you should be on social media.
But nothing's working.

01

You're posting endlessly

Content goes out. Engagement trickles in. Zero of it becomes a sales conversation. You're not sure if it's a platform problem, a content problem, or a business problem.

02

You're burning ad spend

You're spending on ads, but the numbers aren't improving. Creative is generic, leads are inconsistent, and you're not sure if what's working is actually scalable or just lucky.

03

You have help — but nothing compounds

Maybe it's a videographer. An agency on a schedule. An in-house marketer juggling five priorities. Maybe you're running it yourself when you should be running your business. Different setups, same result: content going out, leads not coming in — and nothing gets smarter over time.

The result is always the same: money out, no business in. You start wondering — what's the point of social media?

Here's the truth: content alone doesn't generate leads. Ads alone don't build trust. A videographer alone doesn't understand strategy. You need all three working together as one integrated system.

Your competitors getting consistent inbound? They're not luckier. They have a system.

The outcome

When the system is running, this is what your week looks like.

  • You stop wondering what to post. The content calendar is already working.
  • Inbound leads show up in your DMs — pre-qualified, already knowing who you are.
  • You know which content drives pipeline and which is just noise. No more hoping the algorithm loves you.
  • Your sales team gets better leads, not more noise.
  • You stop paying agencies that produce pretty content with no revenue attached.
  • Your brand feels like something. Prospects quote your content back to you before the first call.

Three pillars

Every piece of content serves a strategic purpose.

Growth for reach. Authenticity for trust. Authority for conversion. Together, they compound.

Growth

Viral formats engineered for reach. Proven content frameworks that put your brand in front of hundreds of thousands of new eyeballs.

Authenticity

Real stories that build deep trust. We help founders share the struggles, the wins, the raw truth that makes people connect.

Authority

Content that positions you as the expert. We showcase your unique expertise so prospects trust you before the first call.

Case studies

Real businesses. Real problems. Real outcomes.

Not vanity metrics. Business outcomes — leads generated, sales increased, cost per lead reduced.

The Strength Yard

The Strength Yard

Community Gym, Singapore

12x CPL savings

The challenge

A well-loved neighbourhood gym with a strong community but no social media presence. Industry CPL for gyms is typically $20-50 per lead through traditional advertising. Online, they were invisible.

What we did

We crafted a content identity around the gym's personality: street interviews, "gym news" skits, and founder stories. Total views surpassed 500K+ with content going viral consistently. We then scaled the best-performing content as ads, bringing CPL down to a fraction of industry average.

Modern Wealth Academy

Modern Wealth Academy

Financial Education, Singapore

2M+ views

The challenge

A financial education platform with a powerful founder story (stroke survivor at 19, multi-millionaire by 32) but no system to turn that story into consistent content and high-ticket conversions. Socials were getting just hundreds of views.

What we did

We built a content engine around Resh's transformation story. The CEO said we helped him achieve a million views in just a month. Recently, a carousel hit 450K views and a video hit 350K views organically. One week their webinar crossed 100 pax, double the usual numbers.

Loft4Paws

Loft4Paws

Pet Grooming, Singapore

100+ leads

The challenge

A brand new pet salon with zero online presence. No social media, no inbound leads, no brand recognition. Starting completely from scratch in a competitive market.

What we did

We built TikTok content around the grooming experience. Within weeks, the owner was getting WhatsApp messages saying "Saw your pet grooming shop via TikTok". Generated 100+ leads purely through organic content — no paid ads. Her best month in sales, driven entirely by social media.

Screenshots from real campaigns

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Straight from WhatsApp

What clients say when they think no one's watching.

Unedited messages from real conversations. No prompting, no scripts.

From our clients

Don't take our word for it.

“Restive helped us achieve a million views in just a month.”

Resh, CEO of Modern Wealth Academy

Edmund

The Strength Yard

Asher

SimpleCivet

Resh

Modern Wealth Academy

Terence

Co-founder, Ascension Profits

Restive was able to not just guide me on getting more views and followers, but also in how to have an overall strategy so these views and followers translate to business prospects.

Linus

magicshow.sg

Working with Restive Collective was an exceptional experience because of how well they take feedback and turn it into meaningful improvements. The content performed well on my platforms, and the overall value delivered made the partnership worthwhile.

Elvan Tong

FA Recruitment

Restive doubled our webinar attendance and lowered our cost per lead by 2x. The system just works.

Anonymous

Client

Working with Restive has been a joy, from the start, they were able to capture the essence of my project idea and communicate that to the different stakeholders involved, making the experience seamless and professional. At the same time, they were flexible and able to accommodate to impromptu changes and ultimately delivered a high level of quality end product.

Yi Khoo

Client

The Restive Growth System

A 4-phase system to turn content into revenue.

Not a one-off campaign. A permanent engine built on authentic storytelling that compounds over time. Organic builds trust. Ads scale it. Your prospects already trust you before they ever get on a call.

Phase 0

The Deep Dive

We extract your brand story, customer psychology, positioning and competitive angles. Every piece of content is strategic and engineered to create inbound demand — not random views.

Phase 1

Installation

One shoot day. 6 performance-driven videos + 2 strategic carousels per month. Built using frameworks that have helped clients go viral, reduce CPL, and generate consistent inbound traffic.

Phase 2

Inbound Lead Engine

We scale winning content as ads, reduce CPL using proven creative patterns, and set up automated response systems so leads from DMs are captured, qualified, and routed to your sales process.

Phase 3

Optimization

Monthly refinement. Double down on winning angles, cut what doesn't work, lower acquisition cost, improve creative performance. The engine gets sharper every 30 days.

Is this for you?

We're selective about who we work with.

This is for you if:

  • You believe in long-term brand building, not quick hacks
  • You have a proven product or service that people already buy
  • You want a system, not a one-off viral moment
  • You're ready to show up on camera and share your authentic story
  • You're willing to invest in ads to scale what works
  • You see content as an investment, not an expense

This is NOT for you if:

  • You want overnight results with zero effort
  • You're looking for the cheapest option
  • You just want more followers, not more revenue
  • You're not willing to put in the work or show up on camera
  • You think social media is a fad

A note on fit

If you're not sure whether you tick every box but you believe in what we're doing — book the call anyway. The founders we've helped most weren't always at the peak of their game when we met them. Worst case, we share resources to help you get ready. Best case, we find a way to work together.

What it takes

We build the system. But you are the brand.

The best-performing content comes from founders and teams who are willing to put in the work alongside us. Here's what we need from you:

Show up on camera

One shoot day per month. We handle scripting, directing, and editing. You bring the energy and authenticity.

Share your real story

Your journey, struggles, and wins. The raw, unfiltered stuff that makes people connect with your brand.

Dig up the archives

Old photos, behind-the-scenes clips, early days footage. These assets are gold for storytelling content that builds trust.

Be ready to scale

When we find winning content, we scale it with paid ads. You should be ready to invest in amplifying what works to drive consistent leads.

What you get

Everything included in the install.

No hidden fees. No nickel-and-diming. Every deliverable is built on authentic storytelling — not trends, not templates. And it's built for founders and teams who don't have time to babysit a content system. We run every step end-to-end.

6 performance-driven short-form videos

Engineered to lower your CPL, not just look good

2 strategic carousels

Designed to make prospects save, share, and remember you

1 shoot day per month

We come to you. You bring the story, we handle the rest

Ideation, scripting, shooting & editing

End-to-end production. You don't manage a team of freelancers — we are the team

Ad scaling — the Restive method

We run your winners as ads with a simple ruleset. Not a separate ad-agency service — baked into the install

ManyChat DM automation

Inbound leads from every video captured and routed — nothing slips

Monthly performance review

Double down on winners, cut what doesn't work

Direct access to Markus + team

No account managers. You talk to the people doing the work

Meet Markus.

Hi, I'm Markus, the founder at Restive.

As someone who does storytelling, I thought it'd be apt for you to know about mine — a visual version exists here if that's easier.

About 2 minutes.

I used to be at Accenture doing tech consulting. I honestly wasn't doing too well — kept getting passed up for promotions. And it just seemed like a wrong fit. I wanted something more creative.

Around that time I started noticing which businesses around Singapore were closing, and which weren't. The ones that survived had one thing in common — social media.

What if I could blend what I loved (creativity) with something that actually helps people?

The first year almost broke me. I didn't pay myself for 8 months. Some months the company made $300. I was so desperate to get good that I paid $7,500 to a guru. Turns out it was a scam. So for all of you here who've had bad experiences with agencies — I know what it feels like to get sold a lie at the worst possible time.

Then I paid another $10,000 to a mentor who taught me something simple: storytelling is the only thing that holds up on social media. Pretty content is a race to the bottom.

It resonated with me and I tested it on The Strength Yard. The videos hit. Leads came in. That was the moment content stopped being content and became a system — one built on real stories.

Since then, we've helped 10+ businesses do the same — 8M+ organic views and real revenue. How? We help them tell authentic stories, people connect deeper, and they buy. It's differentiation at a deeper level — because no one can copy your stories.

These days I'm lucky to work with clients who value what we do — founders who enjoy the creativity we bring and want to tell their real story. Those are the relationships that last. Our clients stay with us because they want to, not because a contract says so (we don't have any monthly lock-ins).

Storytelling is what we specialize in. It's what separates content from noise. If any of this resonates and you want to see if we're a fit — book the Deep Dive call.

Common questions

Before you apply.

We've installed the same system across gyms, pet grooming, streetwear, interior design, financial education, FA recruitment, property agents, nightlife, and magic entertainment. The industries are different, but the fundamentals of attention and trust are universal. Our content frameworks adapt to your specific audience, positioning, and customer psychology. The Deep Dive call is where we assess your business and determine if there's a fit.

Within 30-60 days, most clients see the lead generation system producing inbound enquiries at cost-per-lead measurably below their industry benchmarks. Viral content typically lands within the first few months too — 90% of our clients have gone viral in that window — but lead flow is the real signal we optimize for.

Start with a trial install — one full round of content creation (organic + ads). If it's working, you extend into the full system install. If not, walk away — no lock-in. Ongoing retainer is optional and priced separately if you want us in your corner long-term.

The install gets the system working. But without ongoing work, two things happen. First, ad fatigue — even winning creative eventually gets stale, and CPL creeps back up if we don't refresh it. Second, your organic channel stops compounding the moment we stop feeding it. Most clients stay on a monthly retainer after the install precisely for this: fresh creative every month, ads re-optimized as the market and platform shift, and the organic channel kept alive. Retainer is opt-in — pause, reduce, or stop anytime. We're not trying to lock anyone in.

Yes. The most powerful content features the founder or team. Authenticity is what drives connection and trust. We handle the scripting, shooting, and editing. You show up for one shoot day per month, bring your real story, and dig up old photos and behind-the-scenes footage. The raw stuff is what makes content connect.

The system requires ads to produce consistent quality leads — that's the honest answer. We've had clients insist on going full organic. We got them viral. But after the spurt of sales wore off, it didn't turn into sustainable, consistent business. Organic alone builds brand and trust; ads are what turn that trust into scalable, predictable lead flow. Because we run proven organic content as ads (not typical ad creative), clients consistently see dramatically lower cost per lead than industry averages.

Most agencies create content for engagement or long-term branding that may not drive measurable results. We install a proven system for lead generation — the same one that's already working for 10+ businesses. Every piece of content we create is engineered to move a viewer closer to becoming a customer. We handle the full funnel: content creation, ad scaling, and lead capture automation.

We work with both: founders who don't have the overhead of an in-house content operation, AND teams with existing marketers, agencies, or freelancers that aren't producing the results they expected. End-to-end, we handle ideation, scripting, shooting (one day a month, we come to you), editing, ad management using our proven playbook, ManyChat DM automations, and monthly performance reviews. You show up on camera one day a month, and we run everything else — or we plug into your existing team and sharpen what isn't working. The Deep Dive call is where we figure out the right structure.

What we can guarantee is that we install the same proven system that's already helped 10+ businesses generate 8M+ organic views and measurable business outcomes — leads, sales, and cost per lead reductions. What we can't guarantee is how you show up on camera, the authenticity of your story, or how well you execute on your side — and all of that directly impacts results. Every client on this page put in the work alongside us. We take on a limited number of clients each month precisely to protect that track record. The Deep Dive call is where we honestly assess the fit — for both sides.

Quality over quantity. Every client gets direct access to me and my team. We shoot, script, edit, and optimize everything. Taking on more clients would dilute the attention each one gets. When we say we install a system, we mean it. Most recently: we opened 3 slots for April and filled them in under a week — then closed the doors for the month. May has 2 slots open as of now.

Starts at $2.5K for the trial install — one full round of content creation (organic + ads). If it's working and you want the full system installed, we scope the extension on the Deep Dive call based on your tier, industry, and goals. Ongoing retainer available on request after install, priced separately. A note on timing: we've hit capacity and closed the doors several times. Every time we sell out, our trial install moves up by $500. Current entry is $2.5K. As a rough guide, we're a great fit for businesses with a proven product that can comfortably invest in marketing — usually $20K+/month in revenue.

If you believe in what we do — long-term brand building, authentic founder-led content, treating marketing as an investment — we want to hear from you, even if the numbers don't quite fit today. Book the call. Worst case, we share resources to help you get ready. Best case, we find a way to work together. The founders we've helped most weren't always at the peak of their game when we first met them.

April fully booked · May — 2 slots open

“We're not hired to make content. We're hired to install a system that turns your authentic story into business results.”

Let's install your inbound lead engine.

Book a Deep Dive Call — a real conversation about your business and whether our proven system is the right fit.

No pitch. No pressure. Just clarity on what's possible.

Yes — install the system in my business

We've closed the doors several times at capacity. Each sell-out, our trial install moves up by $500. Current entry: $2.5K.

Not ready to book?

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